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By Tendai Guvamombe

Harare, Zimbabwe. (News of The South) – When the tourism gospel explicitly heralds positive sentiments about the ´World of Wonder’ to the globe every creature on the universe is tempted to hear more of the fluvial flows of the majestic falls and witness the extensive network of walls built of igneous blocks without the use of mortar.

Given the opportunity to set foot on the mighty walls of Great Zimbabwe and fetching the tasteful waters of Chirorodziva one would be entangled in a dylema to vacate to the ´World of Wonder’.

In this regard this is how it should go about at the country’s mighty tourism sector where endowments of natural wonders belittle all outspoken tourism beauties purported in the outside world.
Despite receiving romantic accolades at the global platforms, Must Vist Tourist Destination including African Tourism Minister of the year more could be done to outshine the tourism game in other parts of the world.

As it stands Zimbabwe truly ressembles the natural beauty enshrined in all the 10 provinces but the great question revolves around the amount of exposure shown to the outer world visa vee countries like Kenya, Morocco, Singapore where huge volumes of tourists are recorded constantly despite having low profiled nature of attraction.

In this regard Dr Marcus Lee a Chinese special delegate to Zimbabwe tips off the Hon Prisca Mupfumira, Minister of Environment, Tourism and Industry about the need to enhance tourism maket to the Chinese world through exposure.

“Zimbabwe is endowed with natural resources, it is in Zimbabwe where all the beauty of natural wonders resides but the problem is we are failing to tell the story of Zimbabwe to the outter world which countries like Kenya and Singapore have been able to achive over the past years.”

“The main reason why Zimbabwe is recording low tourist volumes as compared to other countries is the need to tell a story which pictures the natural wounders of Zimbabwe to the world, the reason why people loves to visit Singapore than other countries is not about the beauty nor natural wounders but the story which they keep on telling to the world .”

In the same vein Chinese Deputy Ambassador to Zimbabwe, Guo-Shaochun aged the tourism sector to establish an office in China as a strategic measure to maximize the ability to tell the story of ´World of Wonder’ to the Chinese Business Community.

“I share some of my views on how to lure Chineese business community.To expose Zimbabwean tourism in China must adopt an approach applied by Kenya where they have started publishing their tourism in China with photos placed in every city telling thier story to attract tourists.”

“If Zimbabwe can do the same by advertising to the Chinese Community, all tourists who go to other countries can be seen coming to Zimbabwe.”

Currently the Tourism Sector has striked in some positive strides in luring the tourists as witnessed by recent engagements which saw TouchRoad International Holding Company promising to rake in high delegates of more than 10 thousand tourists around August this year.

Such a number is believed to reck in at least 10 Millions of dollars to the tourism sector.

If more is done to maximise tourism market to the outside world Zimbabwe could be earning more than it is absorbing.

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