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Exclusive agreement targets development opportunities worldwide for children’s brand dedicated to ‘changing the future of play’ through technology and innovation.
London England (News Of The South) – World Franchise Associates has announced the signing of an agreement to exclusively represent Playsy (Bahrain) for development opportunities worldwide.

Playsy is not just another play center for kids. It’s one of the Middle East’s fastest growing franchise concepts. Playsy is a dual reality play experience that fosters creative thinking and analytical skills in children aged 4-12.

The brand is an innovative franchise concept that combines elements of technology, gamification, education and play. A unique edutainment experience for children, Playsy combines real world challenges with a digital experience to enhance children’s social interactions, creative thinking and problem-solving skills. Playsy builds on an international childcare business incorporating technology unlike any other.

The Playsy experience consists of two parts: a real-world, Playsy Center, usually positioned in medium to large shopping malls and a digital, virtual world on the Playsy App. Working together, the two worlds create an immersive experience for children allowing them to have fun and learn valuable skills at the same time.

Paul Cairnie, Chief Executive Officer World Franchise Associates said, “Playsy is an excellent opportunity for investors interested in the fast-growing sector of children’s franchises. The brand differentiates itself because of its focus on technology and preparing children for the future in a fun and innovative way.”

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