By Tendai Guvamombe
Harare, Zimbabwe. (News of The South) -The Zimbabwe Tourism Authority is on an overdrive to support ‘the Girl Child’ and the promotion of sports tourism in the country.
This has been shown when the tourism power house yesterday sponsored donations worth thousands of US dollars to the Zimbabwe Senior Netball Team, ‘The Gems’ who qualified for the Netball World Cup for the first time after winning all their key matches in Lusaka, Zambia.
Speaking at the handover ceremony held at the Stodart Hall Netball Complex training grounds this Wednesday, the ZTA Acting Chief Executive, Mrs Rita Likukuma said her office has been in full support of sports tourism over the years hence the donations is a special way to vindicate the netball team as tourism ambassadors in thier journey to world cup.
“Sports tourism is one of the crucial issues on areas of focus and we as ZTA are delighted to be associated with the Gems and they are Tourism Ambassadors, who will talk about Zimbabwe. We wish them luck as they represent Zimbabwe and hope they will bring the World Cup home.”
She went on to elaborate on the level of acknowledgement sports tourism has received in the pleasant era across the African Continent saying
“There is a growing interest and prioritization of the tourism industry across Africa, because countries have realized the immense, yet untapped tourism possibilities that exist on the continent.”
Speaking at the same occasion, ZTA Corporate Communications Manager, Hazel Zisanhi echoed similar sentiments saying the Zimbabwe-Gems World Cup encounter is a showcased opportunity to tell the Zimbabwean tourism story to the globe.
“The Zimbabwe Gems participation to the forthcoming World Cup will be a showcased opportunity to market Zimbabwe as a safe tourists destination, let the outer world and the globe see the world of wonder through your active participation in the World Cup Tournament.”
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