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HARARE (News of The South) – Players in the tourism sector will once again participate at a series of high-profile industry conferences and seminars at the leading global event, World Travel Market (WTM), which starts next week at Excel in London.

The Zimbabwe Tourism Authority (ZTA) in conjunction with the Ministry of Environment, Tourism and Hospitality Industry will join hands with the tourism industry in an effort to consolidate the country’s European market share.

World travel markets

The Zimbabwe Tourism Authority Acting Chief Executive, Mr Givemore Chidzidzi, elucidated the motive of Destination Zimbabwe’s presence at this leading travel fair. He said, “Our participation is anchored in the confidence espoused from the ratings and positive stories on Zimbabwe by global media who are opinion shapers in themselves such as Lonely Planet, the BBC, Discovery Channel and Aljazeera. Ours is a story of hope.” he said.

WTM is one of the largest and most established travel events in the world. It is the second largest travel show after German’s International Travel Bourse (ITB). It attracts over 51 000 global travel trade hotel professionals such as tour operators, airlines, and international media.

The World Travel Market presents a platform for Destination Zimbabwe to exhibit and tell its beautiful story. From the impressive extraordinary remnants of civilisations gone by – the Grand Medieval Palace, the Great Zimbabwe to the Majestic Victoria Falls, the pristine wildlife and nature which remain etched in the minds of many a traveller. Ours is a thrilling story of a wonderful people and culture, rich history and heritage and of timeless beauty and hope ready to be shared with the world.

Following on from last year’s successful introduction of the Regional Inspiration Zones, WTM London 2019 will continue to host a varied selection of informative sessions in each of the areas – fitting with the region in which the stage is located.

This year’s edition will see a Ministers’ Summit hosted by the UNWTO’s Secretary General, Zurab Pololikashvili and WTM London’s Senior Director, Simon Press. This summit will provide a practical platform for tourism leaders in the public and private sectors to share best practices and create new innovative perspectives for the travel sector.

With great anticipation, all is set for Destination Zimbabwe’s participation at the leading travel and tourism trade show in the United Kingdom.

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