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By HRH Princess Eugene Majuru

Traditional & Heritage Sovereignty Custodian | Cultural Historian | Media Founder

 

As I walk through the streets of modern Harare—the city of my ancestors, the Mbari clan—I see a generation in the grip of a digital fever. From the diaspora in the UK to the heart of Zimbabwe, the story is the same: the Shumba Gurundoro (the Great Lion) of our heritage is being silenced by the relentless ping of notifications.

 

As a Cultural Historian and a media professional who has navigated the digital landscape in both the UK and Zimbabwe, I have watched this “war of the screens” unfold with deep concern. I have seen British parents weep in frustration as their children bypass “Family Link” in mere minutes, using YouTube tutorials to pick digital locks. I have seen Zimbabwean families lose their children to the “Vuzu party” culture organized in the shadows of encrypted chats.

 

Minister Tatenda Mavetera’s announcement to ban social media for those under 18 is a brave roar. It is a necessary signal that we value our children’s safety over a Silicon Valley algorithm. But as a journalist and a custodian of heritage, I must ask: Is it doable, or are we simply building a paper wall against a digital flood?

 

The UK Reality Check vs. The Australian Shield

In the United Kingdom, the government recently hit a wall. Despite world-class tech infrastructure, they admitted that blocking VPNs (Virtual Private Networks) is a losing battle. British teens are so tech-savvy that a “ban” often just drives them into darker, less-regulated corners of the web.

 

However, Australia has taken a different path that Minister Mavetera and BAZ should study closely. In late 2025, Australia activated the world’s most aggressive “Duty of Care” laws. They stopped trying to “police the children” and started policing the platforms.

 

The Australian model uses a “Social Media Minimum Age” law that places the burden of proof on the multi-billion dollar tech giants. If a child under the age limit accesses the platform, the company—not the parent—faces a staggering fine of up to AUD 49.5million(approx.US32 million). This “financial warfare” forces companies like Meta and TikTok to implement high-tech age assurance, such as AI facial estimation and “ringfenced” biometric checks that are deleted immediately after use.

 

The Erosion of the “Moral Fabric”

As the Princess of Harare, my greatest concern is the erosion of our culture. Social media is a double-edged sword. While it offers education, it also imports a “globalized” identity that often erases our own. Our traditional values of Unhu/Ubuntu—respect for elders, communal responsibility, and the sanctity of childhood—are being replaced by “clout” and “trends” that have no roots in our soil.

 

If we are to succeed, we must combine Australia’s legal aggression with our own cultural strength. We cannot simply copy and paste Western policies; we need a Zimbabwean solution that acknowledges our unique challenges, such as high data costs and the widespread use of shared family devices.

 

10 Critical Questions for Our Nation

1)For the “Mavetera Plan” to be more than a headline, it requires the participation of every Zimbabwean. We must demand answers to these 10 questions:

2)    The VPN Counter-Strategy: Since the UK admitted VPNs make a ban “impossible,” how does BAZ plan to stop Zimbabwean children from “spoofing” their location?

3)    Platform Accountability: Will Zimbabwe follow Australia’s lead and impose multi-million dollar fines on tech giants who allow our minors to register?

4)    The “Parental SIM” Loophole: Most Zimbabwean children use SIM cards registered to their parents. How will the system differentiate between a child and an adult on the same line?

5)   Age Verification & Privacy: If children must scan their faces or IDs to join, how will the Ministry ensure this sensitive biometric data isn’t stolen or sold?

6) The “YouTube Hack” Library: Will the Ministry engage with Google to remove tutorials that specifically teach kids how to override “Family Link” and other restrictions?

7)   The Darker Apps: Beyond TikTok and Facebook, what is being done about Discord and Omegle, where the most dangerous “grooming” occurs?

8)  Economic Impact: How will this affect 17-year-old digital entrepreneurs and students who rely on social media for research and legitimate income?

9)  Digital Literacy in Schools: Is there a plan to make “Cyber-Heritage and Safety” a mandatory subject in the Zimbabwean curriculum?

10)  The Cost of Compliance: Will high-tech age checks make data even more expensive for the average Zimbabwean family?

 

Traditional Authority Participation: How will the Ministry involve Traditional Leaders and Custodians to ensure the ban supports our cultural values?

 

A Call to the Nation: A Dialogue, Not a Dial

A ban alone is a bandage on a broken limb. To truly protect our heritage, we need a National Digital Covenant. Parents must stop using tablets as “digital babysitters,” and the Ministry must provide a technical roadmap that actually works.

 

Minister Mavetera has started the conversation. Now, let us see the plan. Zimbabwe is watching, and the UK—having admitted its own failure—may yet learn something from the “Great Lion” of Harare and the “Shield” of Australia

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About Author

HRH Princess Eugene Majuru

Princess Eugene Majuru is a distinguished author, historian, and media entrepreneur, and a direct descendant of the royal Mbari clan of Harare. As the sovereign custodian of Harare’s heritage, she has dedicated her life to preserving and promoting Zimbabwean culture, history, and traditions. Princess Eugene is the author of acclaimed works including Chosen, A Concise History of Harare, and Reclaiming Heritage. As the founder of News of The South, she leads one of Zimbabwe’s premier media platforms, hosting press conferences and providing insightful commentary on social, cultural, and heritage issues. Passionate about education, heritage, and civic engagement, Princess Eugene blends her royal lineage with modern thought leadership to inspire and inform audiences locally and internationally.

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