See the world’s best badminton players in Birmingham

See the world’s best badminton players in Birmingham

By HRH Princess Eugene Majuru , 12 , Feb 2025 in Sports

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The YONEX All England Open Badminton Championships returns to the Utilita Arena in Birmingham from 11-16 March 2025.

We’re offering Be Inspired subscribers an exclusive 10% discount on midweek or weekend tickets – meaning you can see the action for as little as £10.50 for children and £23.50 for adults.

The All England Open Badminton Championships, or simply All England, is the world’s oldest and most prestigious badminton tournament.

Played annually since 1899, athletes from around the world compete across five disciplines for a chance to be crowned champion. With 155 matches and 50 hours of live badminton over six days, this is an event not to be missed.

Leading the English entry are Ben Lane and Sean Vendy, making their fifth appearance together at the All England’s. The two-time Olympians have started 2025 well with two victories at the Super 1000 in Malaysia.

Arguably one of the fastest sports, experience the fast-paced, intense matches that define the YONEX All England Championships.

From the explosive power of smashes reaching up to 565km an hour to the finesse of tactical plays, the action is nothing short of mesmerising. Every match delivers adrenaline-pumping excitement, ensuring an unforgettable experience.

Whether you’re an avid sports fan inspired to watch badminton live for the first time or a social player who enjoys time on court every week and wants to see how the professionals do it, this is a captivating experience the whole family can enjoy.

Come and join the experience All The Noise, All The Action, All The Intensity, All the Glory… All the Badminton at The All England.

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HRH Princess Eugene Majuru

Princess Eugene Majuru is a distinguished author, historian, and media entrepreneur, and a direct descendant of the royal Mbari clan of Harare. As the sovereign custodian of Harare’s heritage, she has dedicated her life to preserving and promoting Zimbabwean culture, history, and traditions. Princess Eugene is the author of acclaimed works including Chosen, A Concise History of Harare, and Reclaiming Heritage. As the founder of News of The South, she leads one of Zimbabwe’s premier media platforms, hosting press conferences and providing insightful commentary on social, cultural, and heritage issues. Passionate about education, heritage, and civic engagement, Princess Eugene blends her royal lineage with modern thought leadership to inspire and inform audiences locally and internationally.