PR: Global interest in NBA grows by 1150% over the last year

PR: Global interest in NBA grows by 1150% over the last year

By HRH Princess Eugene Majuru , 28 , Aug 2020 in Business

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Data presented by Safe Betting Sites indicates that the global interest in the keyword ‘NBA’ has spiked by 1150%. The surge in searches was recorded over the last year.

NBA’s popularity continues to grow worldwide

By the week ending August 23, 2020, the keyword ‘NBA’ had a peak popularity score of 100 on the search engine platform Google. Last year, by the week ending September 1st, the term ‘NBA’ had popularity score of 8.

Notably, between the week ending March 8 and March 15 this year, the interest dropped sharply by 74.35%. During this period, the NBA was suspended due to the coronavirus pandemic.

In recent years, the NBA has been growing in popularity due to several factors. According to the research report:

“In general, the NBA has become more exciting thanks to big rivalries on the court, embracing social media, and the speed of the game. The NBA is now even popular in countries such as China. The league has capitalized on this popularity to open NBA stores and give overseas fans a new experience. ”

The research also overviewed countries that registered the highest search volume for the keyword ‘NBA’. The Bahamas had a peak popularity score of 100.

Elsewhere, the United States and Australia recorded some of the least search volumes at 20. Some interests also originated from Asia.

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HRH Princess Eugene Majuru

Princess Eugene Majuru is a distinguished author, historian, and media entrepreneur, and a direct descendant of the royal Mbari clan of Harare. As the sovereign custodian of Harare’s heritage, she has dedicated her life to preserving and promoting Zimbabwean culture, history, and traditions. Princess Eugene is the author of acclaimed works including Chosen, A Concise History of Harare, and Reclaiming Heritage. As the founder of News of The South, she leads one of Zimbabwe’s premier media platforms, hosting press conferences and providing insightful commentary on social, cultural, and heritage issues. Passionate about education, heritage, and civic engagement, Princess Eugene blends her royal lineage with modern thought leadership to inspire and inform audiences locally and internationally.