Luton Town is the Premier League team with the largest growing fanbase in 2023

Luton Town is the Premier League team with the largest growing fanbase in 2023

By HRH Princess Eugene Majuru , 02 , Dec 2023 in Slider Sports

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SeatPick can reveal that Luton Town is the Premier League with the largest growing fanbase, with an increase of 336.4% in 2023. In January 2023, Luton Town were in the Championship and had 74,737 followers on Instagram, however, since being promoted to the Premier League this year—they have gained an extra 251,396 followers. Following Luton Town’s promotion, football fans became obsessed with their unique stadium away end located between houses and once inside, fans are required to climb metal stairs, where resident’s back gardens are easily visible from above.

In second place is Brighton and Hove Albion, with a 145.4% increase of Instagram followers. This is a 130% higher increase in followers than rivals Crystal Palace FC, who saw a 15.9% increase in the same period. Brighton and Hove Albion gained an impressive 986,338 followers this year, which may have been due to finishing sixth in the 22-23 season, and qualifying for the UEFA Europa League—their first ever participation in European football.

In third place is Nottingham Forest with a 87% increase in Instagram followers, gaining an impressive 472,271 new followers. This is 161,529 more followers than what Fulham FC in sixth place gained in the same period. In January 2023, Nottingham Forest had just over half a million followers (543,069), however the team now has more than 1 million (1,015,340).

Manchester United is the Premier League team with the smallest fanbase increase in 2023

Manchester United saw the smallest increase in Instagram followers in 2023, with an increase of just 4.1% since the beginning of the year. This is a 25.7% smaller increase in followers than that of rivals, Manchester City, in 10th place, who saw a 29.8% follower increase from January to October this year. Despite this, Manchester United has, however, increased its followers by almost 2.5 million this year (2,463,337).

While following Manchester United on Instagram is a great way to stay up to date with your team, nothing beats the match day experience. If you are looking to experience a match day, then make sure to check out Seatpick’s upcoming Manchester United Premier League tickets for availability.

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HRH Princess Eugene Majuru

Princess Eugene Majuru is a distinguished author, historian, and media entrepreneur, and a direct descendant of the royal Mbari clan of Harare. As the sovereign custodian of Harare’s heritage, she has dedicated her life to preserving and promoting Zimbabwean culture, history, and traditions. Princess Eugene is the author of acclaimed works including Chosen, A Concise History of Harare, and Reclaiming Heritage. As the founder of News of The South, she leads one of Zimbabwe’s premier media platforms, hosting press conferences and providing insightful commentary on social, cultural, and heritage issues. Passionate about education, heritage, and civic engagement, Princess Eugene blends her royal lineage with modern thought leadership to inspire and inform audiences locally and internationally.