By Mary Doma, Entertainment Reporter
Zimbabwe, Harare. (News Of The South) – Fashion Collective Market (FCM) is set to launch a Retro bass themed fashion exhibition on the Zim fashion scene.
A local designer Danayi Chapfika established this platform in a bid to promote and provide some local designers a platform to market their product at The Fashion Collective Market (FCM), which is a collaborative project between Chapfika, head creative designer (Haus of Stone) and Nondo, creative designer (ANAIA).
News Of The South managed to catch up with Chapfika who said the endeavor of FCM market is aimed at celebrating local upcoming and independent fashion designers in Zimbabwe.
“The initiative is to give our own local designers a market that seeks to inspire local people to support and give value our own brands instead of importing clothes from other countries.
“As local designers, we are proud to be Zimbabwean, we are going to showcase our remarkable fashion products to the public that will include bridal wear and safari wear, among many others,” Danayi said.
Chapfika said some of the designers expected to be showcasing their designs at the event include Nadine Nemimba, a bridal designer, Gwinyai Mabika, the man behind the #NDNM brand, Farida Jarida, Marelli leather shoes and Tanya Nefatari.
Danayi said the theme Retro Bass Summer 2014 inspiration is drawn from the late 90s fashion where one is free to express what they want.
“Fashion is about expressing yourself: So in line with our theme, we are encouraging and pleading with those who will come through to the launch to come dressed in the 90s fashion,” she said.
Danayi Chapfika argued all designers and the local cooperates to support the fashion industry as it can bring business to the country and be able to challenge competition and improve the market.
“As designers, we need to work together and not in isolation, we should share knowledge and embrace competition as that is the only way we will improve : also local corporates must support and invest in fashion designing which has the potential to contribute to the country’s gross domestic product.,” she said.
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“Our goal as Fashion Collective Market is to make our market mobile so we can reach everyone in Zimbabwe, so we will be having exhibitions held quarterly.”
Chapfika began her fashion journey in 2010 when she enrolled into the Fashion Design School in Johannesburg (Lisof) from which she graduated in 2012. She showcased her end of year range.
Elements of Epoch at the first ever Style By Africa (SBA) Pop-Up Garden Party in December 2012. In 2012 she launched The Pre-Empting range, where she re-introduced a combination of tapestry, distressed denim and various retro silhouettes.
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