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Harare, Zimbabwe (News of The South) – Zimbabwe telecommunications company Econet Wireless Zimbabwe has launched one of its biggest ever consumer promotions, 7X, an offer which will give customers 700% free bonus airtime every day. This promotion will run for three months.

Launching the promotion, Econet Chief Executive Officer, Douglas Mboweni said in developing the promotion, the company was driven by the need to give its customers more value for their money.

“Today we are giving them an opportunity to talk more, SMS more and surf the internet more. Indeed Econet Gives You More.”

In this promotion, every Econet customer will get a customized daily usage target and will get back 7 times the talk time in the form of free minutes, SMS and mobile internet upon achieving the daily target.

Explaining how the promotion works, Mboweni added that realising that clients’ average daily spending trends are not equal, Econet personalized all offers.

 
“Customers can reach daily usage target by using an Econet line by either calling or texting any other Econet customer as well as browsing the internet. On reaching the 7X bonus target at any point during the day, customers will get a notification that they have reached their target and have been allocated 700% bonus,” he said.

According to Navdeep Kapur, this particular promotion is for prepaid customers because the profile of the contract customer is very different and their needs are different.

“We are constantly working on the various segments in the market to fix this. We cannot have a solution that fits all,” he added.

To determine the target for each and every client, Econet looked at the last three months of clients’ airtime purchases and usage.

Kapur added that this offer was not a form of tariff reduction as tariff reductions are permanent whilst promotions like this one are temporary and done with a specific objective for a certain period.

Airtime bought on credit can also contribute to the target, which together with bonus airtime, are valid for on-net calls and sms’s.

The bonus, which works for Econet to Econet lines, last for a day, becoming invalid at midnight, allowing the user to start on a fresh target the next day.

Targets would be reviewed weekly and if a target is too high, Econet would change it, making it achievable for the client.

“There are not many complications in this promotion, all we want is to have the maximum number of customers enjoying the benefits of Econet,” said Kapur.

 
Last week, Econet introduced an airtime credit service via its Ecocash platform to allow more than 5 million customers to borrow airtime. This follows the ongoing cash shortages the country is facing promoting Econet to assist users in times of emergency, with a drive towards electronic transactions.

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