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By Wallace Mawire.

(News of The South) – The Cotton Company of Zimbabwe Limited is pushing a national drive to increase national cotton production with continued focus on cost reduction initiatives, according to Collins Chihuri, Cottco Managing Director.

Chihuri said industry initiatives are targeting yield improvements through farmer training and improved extension where they are are complimenting the efforts of the Agricultural Extension Services (AGRITEX).

“We need to change the perception that cotton as a business is not viable as the principal ingredient to profitability is yield improvement,” Chihuri said.

He said the national crop is expected to be in line with that of last year and lower than estimates made by both The Cotton Ginners Association and Agritex.

“There has been a 10% increase in the national average producer price.We are coming towards the end of intake and our purchased quantities are in line. With the level of our inputs funding.

We should be able to recover our input costs by the season end,” Chihuri added.

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