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AUTHOR – GOREMUSANDU KUDZAI


DOCUMENT TITLE

BE CREATIVE FLOURISH AND CONQUER! DUBAI’S CASE

AIMS OF THE DOCUMENT
It is a fact that when God created all things in this world He fashioned them for a purpose. For instance the sun was meant to provide light energy to the people, animals and plants and the tree were also meant to provide oxygen, wood and shade to the people. Just like human beings rather than being an air consumer everyone has a purpose to accomplish in life. The aim of this document is to try to catapult the ordinary people to become extra-ordinary. The article was written based on practical examples that will aid you to personally develop in pursuit for success in many aspects of life. It is intended to elevate people to the next dimension in life. The document is based on true real-world examples that can help individuals to succeed as they try to accomplish great achievements in the activities they undertaken in their daily lives.

BE CREATIVE FLOURISH AND CONQUER ! DUBAI’S CASE
“A challenge is reduced to victory if all actions taken to achieve a goal are backed by creative power”
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.

“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May,

Creativity is also a discipline, and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.

Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles, and a supportive environment in which to flourish.

In order to be creative, you need to be able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives. Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. The ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown.

THE HISTORY OF DUBAI

Dubai is a monarchy and the jewel of the Arab world. A kingdom built on the profits of its oil reserves. A tiny emirate twice the size of London is one of the richest places in the Arab world. It’s situated in a region that is strife with conflict, fundamentalists, and hostile countries including Iraq, Iran and Pakistan. Dubai is located in the desert where temperatures can reach 130℉ in one of the most humid locations on the planet.

Yet, despite all this, Dubai , a tiny city-state , located in the Persian Gulf has undergone an impressive transformation over the last four decades , managing to shift their economy from that fishing and trading to tourism , mass communications , shipping , and finance. Dubai has created for itself an image synonymous with luxury, multi-billion dollars real-estate ventures.

The challenges of Dubai.
Dubai had a limited supply of oil and gas reserves (1/20th the reserve of Abu Dhabi) that would run out by 2016 and was determined to build up Dubai’s economy so that it could survive out of the oil boom. Sheikh Rashid Al Makhtoum had a 2 billion dollar plan to serve his country from economic disaster. Sheikh Rashid Al Makhtoum had to order his kingdom to transform Dubai into world’s number one tourist destination.

Dubai’s has annual tourist visits of 5 million, but with Sheikh Rashid Al Makhtoum, big ideal the targeted was to triple the figure. The challenge that it faced was that the land was too small to accommodate the desired visitors. Dubai’s coastline is a merely 72km longer, not enough space for the extra people. The delicate task was on how to make the coastline longer. The solution lied in building an island that would increase the coastline line by a whooping 60km. These resulted in the construction of Palm Jumeriah the largest man-made Island.

Jumeirah Palm Island was constructed as a mixed-use development of commercial, retail, residential and hospitality suites, providing all the facilities that would be expected in the one of the world’s most costly and exclusive resort. Due to the immense scale and unique shape, the Palm Islands in Dubai are visible from space with the naked eye, and represent an unparalleled feat of design and engineering. Each Island will add 60 kilometres of shoreline to Dubai, increasing the Emirate’s beachfront by an extraordinary 166%.

Dubai is an immaculate and perfect example in the world where the concept of creativity has really managed to work. With all the challenges that Dubai faced, Sheikh Rashid Al Makhtoum remained resolute in what he believed in until Dubai become the fastest growing economy in the world. Today the largest skyscrapers in the world are in Dubai.

From being an unknown and unpopular place, now Dubai is one of the most talked about nation. Every investor yells to invest in Dubai, with more than a quarter of the fortune 500 companies having operations in Dubai.

Creativity is the mother of innovation. Creativity is more like oil that lubricants the mind to think well and it make the thinking process more simple and easy .Creativity is the ability to create more value with less. Artistic faculty is the roots of success, how deep or wide there are will determine the extent of your achievements and accomplishments in life. Creativity will teach you that it is possible to attainable outstanding results if you mind can expand to the level of what you want to achieve.

Creativity will make you release the greatness within into reality and it conquers all the overwhelming power of fear. The level of your creativeness is measured in relation to the amount of obstacles that you have managed to pass through and solve. Every impediment in the path to greatness is an opportunity to put your creativeness to the test.

The art to success is mastered by being creativity as it reduces the chances of failure. If you want to be on top of game in everything you do creativity is the answer. Creativity is more than a mind game it is the end result of the well-focused thinking process. Creativity is a instrument that will fish you out in the rivers of failure and transfer you into lakes of success. Successful people knows that creativeness is a branch of the mind that makes the impossible more possible.


Creativity triggers greatness. How far you will reach in pursuit of success is directly linked to the level of you creativeness. Creativity are the wings of victory how big and broad there are will determine the levels of how high you fly in the desire to become prosperous. If you want to know whether you are creative or not, the answer lies in whether you accomplish tasks in an ordinary or unordinary manner, creativity is housed in those who achieve greatness in an unordinary manner.

A creative person is not satisfied with one level of achievement, but that achievement makes him/her to be enthusiastic to say I can achieve more. Creative people are always looking for opportunity to accomplish more yet uncreative people are people who continue to manufacture joy out of past achievements. A creative mentality tells you that it is difficult to remain at one level in life.
3 ComponentsOfCreativity

Adapted from Adams, K. “Sources of innovation and creativity: A summary of the research

Adams argues that motivation, in additional to foundational knowledge and thinking skills, is essential to creativity. The creative person is intrinsically motivated (that is, moved by the work itself and not by some external recognition or reward), with a passion for his or her field. Energy and persistence are central to creative accomplishment, as is self-confidence. One’s internal sense of self and ability to manage the ups and downs of novel, cutting-edge thinking are also important components of creativity.

For you to succeed in life must have in mind, the initial success elements (vision, goals, dream and plans). Success is product of a well-defined goal, vision or dream. You cannot enjoy success fully in life if you are a person who is not able to accommodate the success elements in your mind. Without the elements of success you are equally the same as a gun without bullets. You can never shot the reality out of your dream. The word success has no mean to someone who does not have the success elements.

Creativity is the heart of every successful dream or objective. A challenge is reduced to victory if all actions taken to achieve a goal are backed by creative power. The value that a vision has is directed related to how the visionary understand it. It not just about acting on your dream that matters the most is how long you take to understand you dream and purpose that is a key fundamental. The effective ability to understand a plan and then link it with the correct resources is crucial if the attainment of the desired goals is to be achieved. Every action that is worth taking is more appropriate if it originates out of every objective, any action that is made outside the scope of a plan is more like an offside.

Personal advice
The word success, doesn’t attract on people based on status, colour or race but it favour people how are creative in what they do. How far you are willing to be creative will determine how far you are willing to reach in the pursuit of success. Creativity is a catalyst that speeds up the journey to victory.

Doctor Wayne .D. Dwyer once said” creativity means believing you have greatness”. You can achieve anything anywhere, everywhere or somewhere if you can allow creativeness to be the wheels of you thinking process in the path to greatness. It is important to note that first positions are always reserved for people who are creative. At a personal level if you are creativity you will figure out ways to raise yourself from the ground to newer levels.

If you seek to tap into new ground and levels in life you have to be creative in how you apply your strategies and tactics in order to achieve your plans and goals. A creative person knows that the basis to reach a new dimension in life is to approach every situation with a creative mind. In this world challenges will never cease but the weapon that you can be armed with in you pursuit to conquer the world is the ability to be creative. Think outside the box

Organisational advice
The business environment has been characterised by many economic challenges ranging from liquidity problems, obsolete machines and company closure which hinder organisational development and success.

Companies now need to be creative in how they craft and implement their objectives come 2015 so that they can reduce costs and maximise profit. The production methods and costumer services have to fit the cost-benefit analysis concept. In the financial sector, banks have to be creative and adopt new ways of reducing the high rate of non-performing loans which has hugely affected many banks.

Many companies today who wish to boost productivity attempt to do this by streamlining and reducing the number of transformational or transactional activities, for example through outsourcing and computerisation. However, standardising or automating the work of a marketing manager, a software developer or a lawyer or substituting them with machines, cannot increase their productivity. On the contrary, to improve creative processes and tacit activities quite different methods and approaches must be taken.

A business that is to harness the benefits of creativity needs the humour of the jester to think outside the box and challenge tradition, the inspiration of the sage to invent new products and services and to tackle difficult business problems, and the ingenuity of the artist to refine the ideas and ensure elegance of form and solution

Keep blazing in your purpose for life!

Kudzai Goremusandu is a student doing Finance and banking at the University of Zimbabwe. He is the president of Finbank Foundations.

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