By Hilda Desai
R&B singer Alicia Keys has been dropped by the BlackBerry smartphone company and is no longer Ambassador for the Blackberry 10 .
Keys has done some work a Blackberry scholarship programme for women interested in studying science, technology, engineering and mathematics.
Blackberry is reported to have lost close to a billion dollars.
The partnership between Keys and Blackberry is set to come to an end at the end of January.
<br.
The BlackBerry 10 devices were designed in a bid to challenge the industry leaders, Apple and Samsung.
“We have enjoyed the opportunity to work with such an incredibly talented and passionate individual,” the company said in a statement.
During her time as creative director, Keys was involved with Blackberry’s Keep Moving project and brought together musicians, writers, artists, filmmakers and athletes.
Blackberry has seen a rapid fall in profits and decided to change strategy and leadership and will now concentrate on business and government customers.
Comments
About Author
