Sanganai/Hlanganani World Travel and Tourism Africa Fair opens in Harare on Thursday.
Zimbabwe Tourism Authority Public Relations Manager Mr Sugar Chagonda told New Ziana that the premier tourism showcase would be held at the Harare International Conference Centre from October 10 to 12 this year.
The fair is expecting 1 442 exhibitors that will showcase their products at the annual Sanganai/Hlanganani World Travel and Tourism Africa Fair, up from 1 200 last year.
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This year's edition will see the hosting of the Meetings, Incentives, Conferences and Exhibitions (MICE) Business Forum on Thursday (today).
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“All is set for this mega event and already 1441 exhibitors, 25 of them from China, have confirmed participation and most of them have already started arriving.
“This is going to be a three day event in which we are trying to promote Zimbabwe for MICE, which is Meetings, Incentives Conferences and Exhibitions.
“We have always wanted to promote Zimbabwe as a MICE destination where people come and converge.
They can also take this opportunity to do business and we want to use this event to further promote that idea, especially with the fact that exposition is registered under the United Nations World Tourism Organisation calendar,” said Chagonda
“Sanganai has grown as a tourism brand over the past six years hence that is why even the number of exhibitors escalates with each exhibition,” he said.
Chagonda said the exhibitors were from South Africa, Namibia and Botswana while other countries were represented by their Embassies.
The main event will be the business conference in which key speakers will be Minister of Tourism and Hospitality Industry Engineer Walter Mzembi and Rainbow Tourism group chief executive Mr. Tendai Madzivanyika
Zimbabwe tourism Authority chief executive Mr. Karikoga Kaseke and Zimbabwe International trade fair are also expected to deliver their addresses during the course of the meeting.
The Sanganai/Hlanganani expo is aimed at showcasing a variety of Africa’s best tourism products.
Chagonda said the hosting of this years’ edition of the premier tourism event cost a total of $750 000 which was secured from the Ministry of Finance.
The expo showcases the widest variety of Africa’s best tourism products and attracts international visitors and media from across the world.
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It targets national tourism boards, embassies, airlines, tourism destinations, tour operators, suppliers of goods and services, investors and hoteliers.
This year edition will be held under the theme, “Celebrating Africa’s Tourism Diversity”.
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