Richmore Tera.

Harare, Zimbabwe. (News of The South) – TALENTED Zimbabwean fashion designer, Tafadzwa Moyo has made history by becoming the first Zimbabwean to represent the country at the prestigious International Fashion Showcase which takes place in London from February 17-21.

The fashion exhibition, which is organised by the British Council during the London Fashion Week, will feature works by emerging fashion designers from 25 countries drawn from all over the world.

Moyo was selected from a pool of seven talented Zimbabwean fashion designers who were shortlisted and further judged by a panel of experts in London, thus emerging as the sole representative for the country.
An ecstatic Moyo said he was thrilled to participate at such a prestigious fashion event, adding that he was going to fly Zimbabwe’s flag high.

“I am very excited to be chosen to represent Zimbabwe at the London Fashion Week which is one of the biggest and most vibrant fashion exhibitions the whole world. It’s unbelievable since it is going to be my first time in Europe at such an exhibition.

“I am always guided by one of my mottos which says, ‘Brave hearts never fail’ and what this means is that whatever dream that you have, go out there and grab it,” said the unassuming designer.
Moyo – who is the founder and artistic designer of Kidd Hunter, a clothing label specialising in men’s wear – said he was going to use the same platform to share ideas and network with other fashion designers from around the globe.

“There are going to be about 10 designers from various countries who will participate in the Next Line Category where I will take part in. This presents great potential for me to share ideas on the business side since these guys are so big in fashion. I hope to find some guys who might be interested in working further with us on best to market the brand,” said Moyo, who derived his inspiration to be a fashion designer from his mother who is a tailor.
Added Moyo: “The online store that we use to market our designs has been very helpful to us as Kidd Hunter since we also do most of our researches online. I design things that appeal to the international market and we are not limiting ourselves as Kidd Hunter. We value quality.

“We have dreams of expanding to ladies’ wear but at the moment we need to grow the business first and then later engage women designers who can come on board to help us expand the brand in that direction.”

National Gallery of Zimbabwe Deputy Director and Curator, Raphael Chikukwa, whose organisation is also a partner with the British Fashion Council as well as the sponsors Mercedes Benz who are represented in Zimbabwe by Zimoco, said he was happy for the achievement that Moyo has made.

“For an emerging Zimbabwean fashion designer to be chosen to take part at such an international platform is a big achievement. Tafadzwa is not just going to do it for himself but it is for Zimbabwe at large. This will get Tafadzwa and the fashion industry in Zimbabwe up since London is the centre of contemporary art and design.
“This will be a chance for the talented young designer to show the world out there that Zimbabwean fashion designing is alive and kicking. I am happy that Tafadzwa is not limiting his designs to the local culture but he is also knowledgeable of international trends,” said Chikukwa.

His sentiments were echoed by the British Council of Zimbabwe Director, Ms Sam Harvey who said they were proud of the feat that Moyo had made as the first Zimbabwean to make it for the annual International Fashion Showcase.
“It is with the utmost pleasure that we present Tafadzwa Moyo, from Kidd Hunter menswear fashion label, who will be Zimbabwe’s first representative at IFS set for Somerset House in London.

“Tafadzwa’s participation at the IFS 2017 serves as an opportunity to create and promote a new generation of collaborations between artists and creative entrepreneurs,” said Ms Harvey.

She also applauded their partners Mercedes-Benz and the National Gallery of Zimbabwe for making it possible for Moyo.

Louisa Evans, who is Zimoco’s Marketing Manager said they were proud that Moyo was representing the country as well as the Mercedes-Benz and Zimoco brand at such an international platform.
The International Fashion Showcase was established in 2012.




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