by Stephen Chandisareva.
Harare. (News of the South) – Zimbabwe Council for Tourism is confident that the just ended 2017 Sanganai/Hlanganani Expo is going to increase Victoria Falls tourist average occupancy growth level of 18percent as a result of promotion advantages.
The Expo has been seen as the key element in promoting domestic tourism in Zimbabwe.
In an interview, Zimbabwe Council for Tourism President Tich Hwingwiri
said the Expo brought quality buyers around the world which is going to increase number of tourist coming to Zimbabwe as a result of marketing initiatives.
“ZTA brought in quality buyers from around the world and we are confident of the increased traffic into our destinations after fruitful business engagements.
“Victoria Falls as our primary tourist attraction is averaging occupancy growth levels of 18 percent yearly and this momentum will be maintained and improved on as a result of marketing initiatives such as Sanganai/Hlanganani Expo,” he said.
He said the just ended International Sanganai/Hlanganani Expo was one of the well-attended Travel Expo in Zimbabwe.
“This was the best well-attended Travel Expo ever and the coming of Finance Minister was the best opportunity to showcase the huge potential of tourism.
2017 Expo had 335 exhibitors registered compared to 236, who attended the 2016 edition with the majority of the exhibitors coming from Bulawayo Of the registered exhibitors,237 of them were international buyers and 24 were international media.
This year exhibitors included 150 from Bulawayo up from 95 who exhibited last year.
2017 Expo saw 11 countries represented by 22 foreign exhibitors exhibiting compared to 8 countries who participated in 2016 represented by 30 individual companies.
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