THREE WOMEN from New York are on a mission to revolutionise the way women manage their monthly cycle by creating period-proof knickers.
THINX underwear, a patented product, has been described as ‘period panties for modern women,’ and has been hailed as the long-awaited arrival into the £10 billion market.
The product was birthed after co-creator Miki Agrawal was forced to cut a business meeting short because she’d leaked blood onto her white skirt.
She told Mamamia: “I thought to myself, why isn’t there underwear that is leak and stain resistant? And wouldn’t it be great if they did?”
Along with her identical twin sister Radha and friend Antonia Dunbar, the trio is seeking to use their innovation to springboard a greater cause: getting young girls back into school.
In Uganda it is estimated that the average girl misses 11 per cent of the academic year due to her menstrual cycle and the lack of sanitary options.
The entrepreneurs have subsequently teamed up with Ugandan nonprofit AFRIpads and will donate enough sanitary pads – which will retail at £15-22 and last two years – for one girl to attend school while menstruating.
Agrawal told Forbes: “I want to change the culture around women’s most normal time of month – and not while wearing grandma panties or pads that feel like a diaper.”
THINX’s mission statement reads: “By reimagining feminine hygiene products to provide support, comfort, confidence, and peace of mind, we aim to eliminate shame, empowering women and girls around the world.”
The environmentally-friendly underwear comes in three distinct styles, which include, the thong for light flow days, cheeky for medium flow and hip hugger for heavier a flow.
The founders hope that with continuous development, they will establish a revolutionary product to replace the need for traditional sanitary products completely. This includes a line with a thermal component to ease painful cramping.
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