By Richmore Tera.

Marondera,Zimbabwe. (News of The South) – THE role that music promoters play in shaping musicians into professionals is not an overnight that is as easy as cutting butter with a hot knife.
It is a long journey that is full of “bitter-sweet” tears.

Bitter in that it can be full of disappointments, flops and an exchange of harsh words especially when the artiste feels he or she knows everything and is now ripe to conquer the world of music.

This is the same career path that the likes of Jah Prayzah, Suluman Chimbetu, among other popular names, went through to be where they are today.

Ever since he launched his music career more than a decade ago, talented sungura music prodigy, Herbert Majeke of the “Fiona” hit song, admitted that his music wheels started moving at a more oiled pace thanks to the numerous music promoters that he has worked with.
“I have been in the music industry for many years, sometimes working as a session musician for big guys, but when I decided to push for my own brand and band, I saw the importance of working with music promoters so that things work out well for me.

“Sometimes it is not easy to convince a promoter that you have what it takes in the game, and what is left is for you to prove yourself and this is exaclty what I did when the likes of Daniel Masaiti of Legends Sports Diner in Marondera; Partson “Chipaz” Chimbodza; Esau Mupfumi; Cossy Rules; Club Manucho and HardSound tried me out by either giving me shows, supporting me with instruments for the shows or through the distribution of my music to counter piracy. I am greatly indebted to all of them and others,” Majeke said.
Just as he is always travelling to Marondera’s Legends Sports Diner whenever he is called up for a performance, Majeke said his plans for this year was to take his music to all corner of Zimbabwe, courtesy of the support and motivation that the music promoters always avail to him.

“This year I am taking my music to all corners of the country and also to entertain who are in remote parts and remind them that there is richness in our mother languages. Therefore we should promote these languages by composing more and more songs sung using these languages.

“I am also advocating against drug abuse, especially among youths,” he said.

Some of his hit songs include “Landlord”, “Umbrella” and “Kachipunu”.

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