By Martin Muleya.

The decentralization of Miss Tourism from the metropolitan province of Harare is set to boost both domestic and international using beauty.
Speaking at a press conference that was held in Mutare on Monday, Miss Tourism Manicaland provincial license holder Caroline Marufu Buwu said the vision of having regional competitions was motivated by the need to promote tourism and culture in the country.

“The pageant aims to showcase the history, cukture, traditions as well as increasing the public private sector participation and funding in the tourism sector. This is a platform for our Queens to market the tourism industry on the local and international market as well as remind our fellow citizens of the existence of the rich tourism potential in the country. Our aim is to endorse the beauty of both our contestants as well as the regions they represent,” said Buwu.



She expressed optimism in the fact that the decentralization of Miss Tourism would catapult creative designers to display their art and revive their confidence in marketing their talents.

Buwu reiterated that through beauty tourism would be transformed, providing the best chance to establish and enhancing the image of the country, thereby attracting tourists.
“Promotion of domestic tourism through Miss Tourism Manicaland will convince tourists of products found in our protected areas. Currently our domestic market is being driven by our local tourists. International arrivals for the region account for 59 percent while domestic tourism is commanding 40-45 percent in hotel occupancy in the region, ” she added.
Auditions for the search of Miss Tourism Manicaland will commence on the 28th of this month and on the 5th of April at Zimbabwe Tourism Authority offices while the final day of the beauty pageant show would be held sometime in early June at Golden Peacock Villa hotel.

At least 20 models from around the seven districts of Manicaland will battle it out for the top honours.

Buwu who is a former model herself and navigated the road of modelling to become Miss Tourism Zimbabwe some years ago, noted that the Queen they were hunting for apart from being the tourism ambassador, she should also hold facets of goodwill, role model of faith and good works, a portrait of calm and peaceful thinking in bringing hope to the people of Zimbabwe.

However the model guru did not shy to conceed that in the past beauty pageants have been in the media for the wrong reasons attracting a lot of scandals.

The scandals which borders from age cheating, leakage of nude pictures of models, illicit love affairs with adjudicators etc had been traits that had been giving journalists a field day.

She assured that they will leave no stone unturned by having thorough screening of modelling candidates.

“In the last years beauty pageants have been rocked with a lot of sex scandals. This time around we will tighten screws through screening to avoid such cases. We will look at the aspiring models’ social media footprints before we give her our nod to represent our region and our country”.



The first edition of the Miss Tourism Manicaland will see models being judged on their catwalk, deportment and grace as well as their ability to think on their feet.

During their preparation for their duties as Tourism Ambassadors, the Contestants would be taken to visit some of Manicaland’s notable tourism sites so they learn different things about the sector which they are expected to share with different communities.


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