Harare, Zimbabwe (News of the South)-Africa Sports Expo (ASE), the brainchild of some innovative Zimbabwean locals is set to take the continental world of sporting health by storm with its expansive approach to the sector and an expected 10 000 expo visitors next year.
The organisation,which focuses on the creation of academies for talented youths, sourcing scholarships for the disadvantaged and holding coaching and sporting clinics, is set to hold its inaugural sports expo next year in Harare.
The event is expected to attract over 10 000 visitors who will include buyers, sporting legends, corporate organisations such as Nike and Adidas, sport physicians, coaches, referees and other visitors.
An organiser for the event said the Zimbabwe expo for 2018, which will focus on wellness also, will be the first among many such events which will be rotated across the African continent.
“We shall be holding the sport expos annually and will be moving around the continent spreading the message and increasing visibility. The Harare expo for 2018 will be the first but thereafter we shall move to another country”.
“We are expecting around 10 000 visitors to the event at a very opportune time for the country, very recently getting a new President and drawing the business attention of various governments across the world”,he said.
Despite its vast array of talent Africa has remained behind the rest of the globe in terms of sports achievements due to an absence of sporting development mechanisms.
Absence of adequate funding for academies, talent development, facilities and coaching personnel has severely dented the chance for the continent to stand amongst the rest of the world.
Such epic competitions as the Masters golf tournaments, Wimbledon tennis, FIFA World Cup and others such have never had Africans winning them decades after they started being held in a clear indictment of the vast difference between Africa and the rest of the globe.
Sport has mainly been used as a tool to educate individuals and communities on the risk factors associated with some diseases.
However sport can also be a weapon to fight communicable diseases at a time the World Bank claims that an estimated 15 million lives are claimed by communicable diseases.
The need for health conscious patterns has driven the World Health Organisation (WHO) to declare, in 2002, April 16 as the Wold Day for Physical Activity as an initiative for promoting health through physical activity across populations.
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